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Health Belief Model

The design of the Lyme disease (LD) curriculum is based on a synthesis of theories about what causes people to change their health habits. The model describes people’s motivation and readiness to change their health-related behavior.Specifically, people’s behavior is influenced by their perception that taking action will result in a desirable outcome, belief in their ability to perform the behavior, (self-efficacy) that they are susceptible and that the consequences can be serious, that the barriers to taking action are outweighed by the benefits, and belief that others whom they value would approve.

Dimensions of these research models incorporated into the LD educational curriculum are:

  • Awareness and knowledge about the disease (You do not feel it when a tick bites)
  • Benefits of performing preventive behavior (Early detection and removal of ticks within 2 days for nymphs and 5 days for adult ticks) reduces the likelihood of contracting LD.
  • Belief that the disease is a serious illness and that one is susceptible (Aware of others who have had LD)
  • Confidence that one has the skills and resources to perform preventive behavior (I can find a tick on myself and/or recognize the symptoms of LD)
  • Perceive the benefit of taking preventive action outweighs the inconvenience (I do a tick check when I come in from the outdoors)

Below is a visual representation of this model. You can also download a copy by clicking here.

Brigham and Women's Lyme Disease Prevention Program